URL QR Code Generator
Create a QR code for any website link
Free account includes unlimited static codes + 1 trackable dynamic code
URL QR Codes by the Numbers
of all QR codes created are URL codes
Scanova 2024 Report
monthly searches for 'QR code' globally
Ahrefs 2024
increase in QR code scans over 4 years
QR TIGER 2025
US smartphone users expected to scan QR codes in 2025
Website Planet
Why We're Different
What is a URL QR Code?
A URL QR code is the most common type of QR code—it simply links to a website address. When someone scans the code with their smartphone camera, it automatically opens the destination URL in their browser. No special app required; every modern smartphone can scan QR codes natively.
URL QR codes can point to any web address: your homepage, a product page, a landing page, a PDF hosted online, a video, or even a social media profile. They work with any URL that can be opened in a browser.
There are two types: static URL codes encode the destination directly into the pattern (free and permanent, but unchangeable), while dynamic URL codes redirect through a short link (editable destination, scan tracking, and analytics).
Why You Need a URL QR Code
Bridge the Print-Digital Gap Instantly
Typing URLs is friction that kills conversions. When customers see your ad, flyer, or packaging, they have seconds of interest—not minutes to carefully enter a web address. Nearly 90 million Americans scan QR codes monthly, and that number grows every year because people expect instant digital access.
A URL QR code eliminates every barrier between physical materials and your website. No app downloads required—every modern smartphone camera works natively. One scan takes someone from a billboard, business card, or product label directly to your landing page while their interest is still fresh.
Measure Print Campaign Performance with Real Data
Traditional print advertising is a black box—you spend money and hope it works. URL QR codes with tracking give you the same analytics you expect from digital campaigns. See exactly how many people scanned, when they engaged, what device they used, and where they were located.
Marketing teams have seen 300%+ increases in QR code scans year over year as adoption accelerates. Over 50% of marketers say conversion rate post-scan is their most valuable metric. Finally bring measurable ROI to your offline marketing spend instead of guessing what works.
Update Destinations Without Reprinting
Static print materials become outdated the moment your website changes. Dynamic URL QR codes solve this by separating the code from the destination. Print once, update forever—fix typos, swap seasonal promotions, or redirect to entirely new content without touching your physical materials.
Dynamic QR codes now represent 65% of the market because the flexibility is transformative. One entertainment company ran localized promotions across 65 cities by simply updating destinations in real-time, driving over 12,000 interactions without reprinting a single piece.
Meet Mobile-First Customer Expectations
Your customers are already scanning. Research shows 79% of consumers are more likely to purchase products with QR codes that provide additional information. Among younger demographics, over half scan QR codes weekly—it's not a novelty, it's an expectation.
Not providing QR access to your website means friction your competitors don't have. When 42% of shoppers say QR codes have improved their shopping experience, offering them becomes a baseline expectation rather than a differentiator.
Support the Entire Customer Journey
URL QR codes aren't just for initial engagement—they support every stage of the customer relationship. Discovery (product pages), consideration (comparison tools), conversion (landing pages), and retention (support resources, loyalty programs). Each scan is an opportunity to deepen the connection.
Studies show 61% of shoppers have scanned a QR code on a product after purchase, demonstrating lasting relationship value. Place codes strategically throughout the customer journey to capture engagement at every touchpoint.
Advantages of URL QR Codes
Universal Compatibility
Every smartphone can scan QR codes using the built-in camera app. No special software needed—just point and scan.
Instant Access
Bridge the gap between physical and digital. A single scan takes users directly to your content without typing URLs.
Trackable (Dynamic)
With dynamic QR codes, track every scan: when, where, what device. Measure campaign performance with real data.
Editable Destination (Dynamic)
Change where your QR code points without reprinting. Fix typos, update campaigns, or redirect to new content anytime.
Cost-Effective Marketing
Print once, update forever. Dynamic QR codes eliminate the cost of reprinting materials when URLs change.
How to Create a URL QR Code
Enter your URL
Paste the full website address including https://. Double-check for typos.
Choose static or dynamic
Static codes are free forever. Dynamic codes let you change the destination and track scans.
Customize your design
Add colors and adjust the style. Maintain high contrast for reliable scanning.
Download your code
Download as PNG for digital use or SVG for print. Test before distributing.
Place and share
Add to marketing materials, packaging, or anywhere you want to drive traffic.
URL QR Code Best Practices
Use Dynamic Codes for Marketing Campaigns
Dynamic QR codes use short redirect URLs, producing cleaner patterns that scan more reliably—especially at small sizes. More importantly, you can edit destinations without reprinting. Any campaign that might evolve, any promotion with an end date, any content that could change needs a dynamic code.
Built-in tracking integrates with your analytics stack. Add UTM parameters for Google Analytics visibility, see scan counts by location and device, and understand which placements perform best. Static codes are fine for permanent, unchanging links like a business homepage—but marketing deserves measurement.
Always Provide Context and a Call-to-Action
QR codes have no 'information scent'—they tell users nothing about where they lead. Without context, codes aren't trustworthy or enticing. Research shows 39% of marketers say exclusive content is most effective at encouraging scans, while 33% cite discounts.
Always include text explaining what happens when users scan. 'Scan for 20% off' or 'Get the full recipe' dramatically outperforms a naked QR code. Be specific about the value proposition—vague promises don't motivate action.
Send Users to Relevant Content—Never a Homepage
Users expect to land on the exact page or offer promised. Redirecting to a homepage is frustrating and damages trust. When 43% of consumers scan specifically for product information, they want immediate answers—not a scavenger hunt through your website.
Create dedicated landing pages for each QR code placement. A code on product packaging goes to that product's page. A code on an event flyer goes to registration, not your about page. Match the destination to the context every time.
Size and Place Codes for Scanning Success
The rule of thumb: 1 cm of QR code width for every 10 cm of viewing distance. A code meant to be scanned from 30 cm away needs to be at least 3 cm wide. Always leave quiet space (empty margin) around the code—at least 4 modules on all sides.
Placement matters as much as size. Users need at least 15 seconds to notice, decide, and scan. Avoid roadside billboards, rotating displays, or places where people can't comfortably stop. Eye level, well-lit, not behind glass—make scanning effortless.
Test Before Printing, Track After Launch
The most common QR code failures are preventable: broken URLs, typos, or codes that are too dense to scan at the intended size. Always test on multiple devices (iPhone and Android minimum) at the actual print size before mass production.
Verify three things: the URL works, the landing page is mobile-optimized, and the code scans reliably. After launch, monitor analytics to identify which placements perform best. The data tells you where to double down and what to improve.
Why Use Our URL QR Code Generator?
Popular Use Cases
Marketing Materials
Link flyers, posters, and brochures to your website or landing page.
Product Packaging
Direct customers to product pages, manuals, or support.
Social Media Profiles
Link to your Instagram, LinkedIn, or portfolio.
Event Registration
Direct attendees to registration or event info pages.
URL QR Codes by Industry
For Marketing & Advertising
Print Campaign Tracking
Add URL QR codes to magazine ads, billboards, or direct mail to track offline campaign performance. See exactly how many people engaged with each placement.
Product Launch Landing Pages
Link packaging or promotional materials to dedicated landing pages. Update the destination as your campaign evolves without changing the physical code.
Trade Show Lead Capture
Display a QR code at your booth linking to a lead capture form. Collect contacts digitally while your team focuses on conversations.
For Retail & E-commerce
Product Information Pages
Link product tags or packaging to detailed specs, reviews, or comparison pages. Give customers the information they need to make purchase decisions.
Loyalty Program Signup
Place QR codes at checkout or on receipts linking to loyalty program registration. Capture customer emails while the purchase is fresh.
For Education & Training
Course Materials
Add QR codes to textbooks, handouts, or classroom posters linking to supplementary videos, interactive exercises, or online resources.
Campus Wayfinding
Place codes on building signs linking to interactive maps, department directories, or event schedules.
For Real Estate
Property Listings
Add QR codes to yard signs or flyers linking to full listing details, photo galleries, or virtual tours. Capture leads 24/7.
Neighborhood Information
Link to pages with school ratings, commute times, and local amenities. Help buyers research on the spot during open houses.
Frequently Asked Questions
Can I change the URL after creating the QR code?
Static QR codes encode the URL directly and cannot be changed. For editable URLs, create a dynamic QR code with tracking and update capabilities.
Does the URL need to start with https?
We automatically add https:// if you don't include it. Your QR code will work either way.
Can I track how many people scan my QR code?
Static QR codes don't include tracking. For scan analytics (when, where, device type), create a free account and use dynamic QR codes.
Why is my QR code very dense/complex?
Longer URLs create more complex patterns. For cleaner codes, use shorter URLs or dynamic QR codes (which always use a short redirect URL).
What's the difference between static and dynamic URL QR codes?
Static codes encode the URL directly—free and permanent but unchangeable. Dynamic codes redirect through our server—you can edit the destination, track scans, and see analytics.
Will my URL QR code work forever?
Static URL codes work forever with no expiration. Dynamic codes work as long as your account is active. We never delete your data on cancellation.
Can I use a shortened URL in my QR code?
You can, but we don't recommend it. Shortened URLs add an extra redirect, which slows scanning. Dynamic QR codes already use short URLs internally.
Why does my QR code look dense and hard to scan?
Longer URLs create denser codes. Use a dynamic QR code for long URLs—they use a short redirect URL regardless of your actual destination length.