Website QR Codes

Website QR codes are our most popular type—about 45% of all codes created. They link to any URL, which makes them useful for just about anything.

What It Does

When someone scans a Website QR code, it opens your webpage in their browser. That's all there is to it.

When to Use It

Website codes make sense whenever you want to connect the physical world to something online:

Marketing materials – brochures, flyers, posters
Product packaging – link to product pages or instructions
Print ads – drive traffic from magazines, newspapers
Business cards – your website or portfolio
Signage – menus, schedules, information boards

Not sure which QR type to pick? Start with Website. It's the most flexible because it can link to literally anything with a URL.

Creating a Website QR Code

From your dashboard, click + Create QR Code and select Website. Enter your URL (make sure to include https://), customize the design if you want, and download.

Dynamic vs Static Website Codes

Dynamic (Recommended for Business)

Edit the URL anytime without reprinting
See scan analytics (location, device, when)
Smaller, cleaner QR pattern
Free tier includes 1 dynamic code; paid plans include more

Static (Free Forever)

URL is permanent—can't be changed
No analytics
Larger QR pattern (more data encoded)
Create unlimited static codes on any plan

Best Practices

Use the Right URL

Always include https:// for secure sites. Test the URL before creating the code—a typo in a static code can't be fixed. If you're running marketing campaigns, consider adding UTM parameters so you can see QR traffic in Google Analytics.

Make It Mobile-Friendly

Most scans come from phones. If your landing page doesn't work well on mobile, you'll lose people. Test it yourself before printing thousands of flyers.

Add a Call-to-Action

People respond better when you tell them why to scan. Add frame text like "Scan for menu" or "Learn more" instead of just leaving the QR code hanging there.

URLs: What Works and What Doesn't

Avoid linking to URLs that might change or disappear. Dynamic codes let you fix mistakes, but static codes are permanent.

Safe choices:

Your main website
Dedicated landing pages you control
Permanent product pages

Risky choices:

Campaign pages that might get taken down
Social media posts (can be deleted)
Third-party shortened URLs (adds redirect time and depends on their service)

Analytics (Dynamic Only)

With a dynamic Website QR code, you can see:

Scan counts – total and unique
Location – country, region, city
Device – iOS, Android, desktop
Timing – when people scan

Real-World Examples

Restaurant menu: Create a dynamic code linking to your online menu. When prices change, update the URL—no need to reprint the table tents.

Product instructions: Put a QR code on packaging that links to your how-to page. If you release a new version, update the destination.

Event promotion: Posters with QR codes linking to your registration page. You can see how many people scanned from different locations.

Business cards: Link to your portfolio or LinkedIn. With a dynamic code, you can update when your online presence changes.

Common Questions

Can I track who scanned my code? We track anonymous data (device type, general location, time) but not personal information. We can't identify individual people.

What if my website is down when someone scans? They'll see whatever error your website shows. This is why reliable hosting matters.

Can I link to a file instead of a webpage? Technically yes, but PDF QR codes work better for documents—they're optimized for viewing on phones.

Does it work without internet? No. The scanner needs internet to load your website.