Time-Based Insights

Analyze when people scan your QR codes to optimize timing and campaigns.

Understanding when people scan helps you spot patterns—peak hours, busy days, campaign spikes, and long-term trends.

What You Get

Scans over time: A daily time series chart showing scan volume across your selected period.

Time heatmap: A grid showing scan distribution by hour of day and day of week. Dark cells = more scans. This reveals patterns like "lunch rush" or "weekend spikes" at a glance.

Time Filters

View data for:

  • Last 7 days
  • Last 30 days
  • Last 90 days

Reading Time Patterns

Day of Week

Weekday vs weekend patterns tell you a lot:

  • Retail QR codes often spike on weekends
  • B2B codes perform better Monday–Friday
  • Restaurant menus follow meal times

Hour of Day

The time heatmap shows when people scan:

  • Restaurant menu codes peak at lunch (11am–1pm) and dinner (5–8pm)
  • Event codes spike during the event itself
  • Product packaging codes spread more evenly throughout the day

Campaign Patterns

Watch for:

  • Launch spikes – big initial bump when you deploy new codes
  • Sustained engagement – steady scanning over time
  • Decay – how quickly scanning drops off
  • Anomalies – unexpected spikes might mean media coverage or viral sharing

Using Time Data

Staff planning: If your restaurant QR menu peaks at noon, make sure your menu is updated before then.

Campaign timing: Launch new materials when your audience is active, not at 3am.

Performance tracking: Compare different time periods to see if a campaign is growing or declining.

Global Audiences

If you have international traffic, peak hours will vary by region. A code scanned in Tokyo and New York will show different time patterns. Use location filtering to focus on specific regions when analyzing time data.

Common Questions

Why did scans spike on a random day? Could be media coverage, social sharing, an event, or someone distributing materials. Look for external factors.

Why do I see scans at 3am? Probably international traffic from a different time zone. Or bots. Or genuine night owls.

How far back does the data go? For the life of the QR code. We retain all historical data.

Can I see minute-by-minute data? No. Data is aggregated to hourly minimum in the heatmap, daily in the time series chart.