Location and Device Data

Understand where your QR code scans come from and what devices people use.

Location and device data help you understand your audience—where they are, what they're using, and how that varies across your QR codes.

Location Data

We track location using IP geolocation, which gives us:

  • Country – Very accurate
  • City – Approximate (70-90% accurate)

Location is approximate, not GPS-precise. Mobile networks sometimes route traffic through unexpected cities, and VPNs can mask location entirely.

Your dashboard shows:

  • A geographic map with scan distribution by country
  • A breakdown chart showing top locations by scan volume

What Location Tells You

Campaign reach: Did your Chicago flyers get scanned? Is your NYC billboard working?

Unexpected markets: You might see scans from countries you didn't target—useful for spotting opportunities.

Regional comparison: Which store locations drive the most engagement?

Device Data

We track:

  • Device type – Mobile, tablet, or desktop
  • Operating system – iOS, Android, Windows, macOS

Mobile dominates QR scanning (95%+ typically), split between iOS and Android. Desktop is rare—people scan with phones.

What Device Data Tells You

Landing page optimization: Know your audience is overwhelmingly mobile. Design accordingly.

iOS vs Android split: If you're linking to an app store, see which platform your audience uses before you prioritize.

Regional variations: iOS/Android split varies significantly by country.

Accuracy Limitations

Location is directionally accurate, not precise:

  • VPNs hide real location
  • Mobile networks may route through carrier hubs
  • Corporate networks may show headquarters location
  • Unknown shows up when location can't be determined

Don't use city-level data for precision targeting. It's good for understanding general patterns, not individual accuracy.

Privacy

We don't track GPS coordinates, store personal information, or enable individual user tracking. Location data is aggregate and anonymous—you see totals per location, not individual scans mapped to specific people.

IP addresses are hashed immediately for unique visitor tracking and never stored in raw form.

Common Questions

How precise is location? Country is very accurate. City is approximate—good for general patterns, not street-level precision.

Why do some scans show "Unknown"? VPNs, certain networks, or privacy features can mask location.

Can I see where individual people scanned from? No. Data is aggregate. You see totals per location.

Why does my city data look wrong? Mobile networks sometimes route traffic through different cities. This is normal—focus on country-level patterns for accuracy.