Most 'best QR code generator' lists are paid placements. Here's what actually matters when choosing a generator, with transparent pricing comparisons.
Search "best QR code generator" and you'll find dozens of listicles. Most are affiliate content disguised as reviews. The "winners" paid for placement, or the site earns commission on signups.
Here's an honest look at what actually matters when choosing a QR code generator—and which tools deliver.
The Truth About "Best Of" Lists
Before we compare tools, understand how most comparison content works:
Affiliate marketing - Writers earn $50-200 per signup. They'll rank whoever pays the highest commission, not whoever serves you best.
Pay-to-play listicles - Some "best of" lists accept payments for inclusion. Brands pay thousands to be listed as "#1."
Manufactured reviews - Big software sites aggregate user reviews that can be gamed with fake accounts and incentivized feedback.
This isn't to say every comparison is corrupt. But understand the incentives when reading "best QR code generator" content—including this one.
Our disclosure: We built QR Code Maker. We obviously want you to use it. We've tried to present facts you can verify, and we include competitors who do certain things better than us.
What Actually Matters
Static vs Dynamic: The Only Question That Matters
Every QR code generator produces one of two types:
Static codes encode your URL directly. They never expire. They can't be edited after creation. They don't track scans. All generators produce functionally identical static codes—there's no quality difference.
Dynamic codes encode a redirect URL. They can be edited. They track scans. They require ongoing server infrastructure, which costs money.
If you only need static codes, use any free generator. Paying for "premium static codes" is like paying extra for premium air.
If you need dynamic codes, your choice matters. Keep reading.
Quick Test
Ask yourself: "Will I need to change where this code points after printing, or track how many people scan it?"
If no: Use free static codes. If yes: Compare dynamic code pricing below.
For Dynamic Codes: What to Evaluate
1. Price per code - Monthly costs vary wildly. Some charge $15/month for 3 codes. Others offer unlimited for $10/month.
2. What counts as "unlimited" - Read the fine print. "Unlimited scans" might mean "unlimited scans on 5 codes." "Unlimited codes" might mean "static only."
3. What happens when you cancel - Do your codes keep working? Some services redirect cancelled codes to error pages. Others redirect to ads. Some keep codes active indefinitely.
4. Data practices - Who sees your scan data? Some services sell aggregate analytics to third parties.
5. Uptime reliability - Dynamic codes depend on redirect servers. If that server goes down, your printed codes break.
Pricing Comparison (Honest Numbers)
Here's what you'll actually pay for dynamic QR codes. Prices as of December 2025—verify current pricing before signing up.
| Generator | Entry Price | Dynamic Codes | Unlimited Scans? | Notes |
|---|---|---|---|---|
| QR Code Maker | Free / $9/mo | Unlimited static | Unlimited | No scan limits, codes survive cancellation |
| QR Code Generator (Bitly) | $9.99/mo | 2 | 10K limit | Parent company is Bitly |
| Uniqode | $9/mo | 15 | 50K/year | Formerly Beaconstac |
| QR Tiger | $7/mo | 12 | Yes | Now redirects to Uniqode |
| Flowcode | Free | 2 | 500 scan limit | Analytics locked to paid |
| Canva | Free | Static only | N/A | No dynamic codes |
Watch the Scan Limits
"Unlimited scans" often has asterisks. QR Code Generator (Bitly) caps starter plans at 10,000 tracked scans. After that, analytics stop—though the codes still work. Flowcode's free plan stops tracking at 500 scans. Always check what "unlimited" actually means.
The Real Evaluation Criteria
1. Do You Even Need Dynamic Codes?
Most people don't. Here's a quick check:
Use static codes for:
- Personal projects
- One-time events
- Stable URLs (business website, contact page)
- WiFi passwords
- Contact cards (vCard)
Use dynamic codes for:
- Marketing campaigns with A/B testing
- Print materials where URLs might change
- Anything requiring scan tracking
- Content that updates (rotating menus, seasonal promotions)
of QR code use cases work fine with free static codes
annual cost for basic dynamic code plans
monthly searches for 'best QR code generator'
2. Cancellation Policies
This is where pricing gets predatory. Before committing, find out:
- Do codes work after cancellation? Some services keep codes active. Others break them immediately.
- Is there a grace period? Can you reactivate within 30 days without losing codes?
- What happens to your data? Can you export scan analytics before leaving?
The worst actors in this space count on you printing codes everywhere, then holding those codes hostage. "Pay us or your printed materials become useless."
3. Reliability Track Record
Dynamic codes route through servers. Server downtime = broken codes.
Questions to research:
- How long has the service operated?
- Are there public status pages showing uptime?
- What happens during outages? (Cached redirects? Total failure?)
Newer services might offer better prices but carry higher shutdown risk. Established services are typically more reliable but may have legacy pricing that's out of touch with the market.
4. Data Practices
When someone scans your QR code, the generator sees:
- The scan location (city/country)
- Device type
- Time of scan
- Referrer data (in some cases)
What happens to this data?
- Is it sold to advertisers?
- Is it shared with "partners"?
- How long is it retained?
- Can you delete it?
Most generators don't provide clear answers. If data privacy matters to you, read the privacy policy carefully—or use static codes that don't route through third-party servers.
Generators Compared by Use Case
Best for Personal/Occasional Use
Any free static generator
For sharing WiFi, linking to a personal website, or one-time event signage, there's no reason to pay. All static generators produce identical output. Use our free generator, Canva, or whatever's convenient.
Best for Small Business Marketing
QR Code Maker
If you're running local marketing campaigns and need dynamic codes with tracking, look for transparent pricing without scan limits or hidden fees. At $9/month, you get unlimited scans and straightforward features—no enterprise bloat, no surprise charges when your campaign succeeds.
Best for Enterprise/Agency Use
Dedicated platforms with SLAs
High-volume users need:
- Guaranteed uptime (SLAs)
- API access for integration
- Team collaboration features
- Custom domains
- Dedicated support
Expect to pay $50-300/month or negotiate enterprise contracts. At this level, evaluate based on your specific integration needs rather than generic "best of" recommendations.
Best for Cost-Conscious Users
Static codes + server-side redirects
Here's a strategy most comparison lists won't mention: Use free static codes pointing to URLs you control, then manage redirects on your own server.
Example:
- Create static code pointing to
yourdomain.com/menu - Configure your server to redirect that URL wherever you want
- Change the redirect destination anytime without touching the QR code
This gives you dynamic-like flexibility with zero ongoing QR code generator costs. The tradeoff: you need to manage your own server configuration, and you don't get scan analytics (unless you add tracking to your redirect).
Why We Built QR Code Maker
We got frustrated with the QR code market. Every platform seemed designed to get you hooked, then charge you more. "Free" plans with 500-scan limits. Codes that break when you cancel. Pricing that requires a sales call.
QR Code Maker is different:
- Free static codes - No account, no watermarks, no limits. Create and download instantly.
- Transparent dynamic pricing - $9/month gets you unlimited scans. No hidden fees, no surprise upgrades.
- Codes that keep working - Cancel anytime; your codes don't break or redirect to ads.
- Your data stays yours - We don't sell scan analytics to third parties.
We're not trying to be everything for everyone. We don't have enterprise team features or custom domains (yet). But for most users who need reliable QR codes without predatory pricing, we're the honest choice.
Create your first QR code free →
Frequently Asked Questions
What's the best free QR code generator?
For static codes, they're all identical. The QR code standard is open—any generator following the spec produces the same output. Pick whatever's convenient: Canva if you're already designing there, our tool if you want no-signup simplicity, or any other free option.
Are paid QR code generators worth it?
Only if you need dynamic features (editing, tracking). If you're just linking to a website or sharing WiFi, free static codes work perfectly. Don't pay for features you won't use.
Which QR code generator has the best analytics?
For basic scan counts and location data, most dynamic generators are comparable. For advanced analytics (conversion tracking, integration with marketing platforms), enterprise options like Flowcode or dedicated platforms offer more. But ask yourself: do you actually need that data, or will basic scan counts suffice?
Can I switch QR code generators?
For static codes: Yes, just create new codes with the new generator. For dynamic codes: Usually not without reprinting. Your codes point to the old generator's redirect servers. Some services let you export and redirect, but this varies.
What happens to my QR codes if a generator shuts down?
Static codes keep working forever (they don't depend on the generator's servers). Dynamic codes break if the redirect server goes offline. This is a real risk with smaller services—consider it when choosing.
For more detailed competitor comparisons, see our QR code generator comparison guide.
Start Creating QR Codes
Free static codes (no signup required):
- URL QR codes - Link to any website
- WiFi QR codes - Share network credentials
- vCard QR codes - Digital business cards
Download instantly. No watermarks. No account needed.
Dynamic codes with tracking: View pricing → — Starting at $9/month with truly unlimited scans. No hidden limits, no broken codes if you cancel.
Ready to create your QR code?
Free forever for static codes. Pro features with 14-day trial, no credit card required.
Irina
·Content LeadIrina leads content strategy at QR Code Maker, helping businesses understand how to leverage QR codes for marketing, operations, and customer engagement. Her expertise spans digital marketing, user experience, and practical implementation guides.
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