Google Review QR Code: Get More Reviews with One Scan (2025)

A Google Review QR code is a scannable code that takes customers directly to your Google Business Profile review form—one scan, and they're ready to write a review without searching for your business or navigating through Google Maps.

Reviews drive business. But most satisfied customers never leave one—not because they don't want to, but because the process has too much friction. A Google Review QR code eliminates that friction entirely.

Why Google Reviews Matter for Your Business

Google reviews directly impact whether customers choose you over competitors.

83%

of consumers check Google reviews before visiting a business

Beyond influencing customer decisions, reviews affect your visibility in Google search results. Businesses with more recent, positive reviews rank higher in local search and Google Maps—the places customers look when they're ready to buy.

The problem isn't that customers don't want to leave reviews. It's that by the time they get home, open Google, search for your business, find the review button, and start typing—the moment has passed. A QR code captures that goodwill while it's fresh.

What Is a Google Review QR Code?

A Google Review QR code encodes the direct URL to your Google Business Profile review form. When scanned:

1. The customer's phone opens the URL
2. Google's review form appears immediately
3. The customer writes their review and submits

No app downloads. No searching. No friction.

The code itself can be static or dynamic. Static codes are free but can't be edited or tracked. Dynamic codes let you:

• Track scan analytics: See how many people scanned, when, and from what devices
• Update the destination: If your Google Business Profile URL changes, update the redirect without reprinting
• A/B test placements: Compare which locations generate more scans

For review collection, we recommend dynamic codes. You want to know which placements work—the table tent, the receipt, the packaging—so you can double down on what's effective.

How to Create a Google Review QR Code

Step 1: Get Your Google Review Link

1. Go to Google Business Profile and sign in
2. Select your business (make sure it's verified)
3. Click "Ask for reviews" or find "Get more reviews" in your dashboard
4. Click "Share review form"
5. Copy the link

Your link will look something like:

https://g.page/r/CxxxxxxxxxxxxxxxxAEBQ/review

Step 2: Create Your QR Code

Paste your Google review link into a QR code generator. With QR Code Maker:

1. Select Review QR as your code type
2. Paste your Google Business link
3. Add your business name (appears on the landing page)
4. Customize colors and add your logo
5. Download in PNG (digital) or SVG (print)

Step 3: Test Before Printing

Always test your QR code before printing hundreds of table tents:

• Scan with iPhone and Android
• Verify it opens the correct review form
• Check that your business name displays correctly
• Test in different lighting conditions

Where to Display Your Google Review QR Code

Place review QR codes where customers naturally pause after a positive experience:

Size Matters

Your QR code must be large enough to scan from a comfortable distance:

See our QR code size guide for detailed recommendations.

Handling Negative Feedback: The Smart Approach

Here's the reality: not every customer is happy. If an unhappy customer scans your review QR code and leaves a 1-star review on Google, that's permanent public damage.

Smart review collection routes feedback based on sentiment.

How Our Two-Path Review Flow Works

When customers scan a QR Code Maker Review QR:

1. They see a simple question: "How was your experience?"
2. Two options appear: "Loved it!" or "Not great"

If they click "Loved it!":

• They're directed straight to your Google review form
• Happy customers leave public reviews

If they click "Not great":

• They see a private feedback form instead
• Their concerns come directly to you via email
• You can address the issue before it becomes a public review
• The customer feels heard without damaging your reputation

This isn't about hiding negative reviews—it's about giving unhappy customers a direct line to you. Most upset customers don't actually want to leave bad reviews; they want their problem solved. Give them that option first.

Best Practices for Getting More Reviews

1. Ask at the Right Moment

Timing matters more than frequency. Ask for reviews when:

• The customer just complimented your service
• They've received their order successfully
• They're checking out after a positive interaction
• They've just solved a problem with your help

Don't ask when customers are rushed, haven't experienced your full service, or are clearly dissatisfied.

2. Include a Clear Call-to-Action

A QR code alone isn't enough. Add text that tells customers what to do:

Good CTAs:

• "Loved your visit? Scan to tell Google!"
• "Your feedback helps us improve"
• "Scan to share your experience"

Avoid:

• "Scan this code" (too vague)
• "Leave us a 5-star review!" (feels manipulative)
• "We need your review" (sounds desperate)

3. Make It Effortless

Every extra step loses customers:

• One scan, directly to the review form
• No app downloads required
• Works on any smartphone
• Opens in under 3 seconds

4. Train Your Team

If you have staff, they should know:

• Where the QR codes are located
• When to mention them ("If you enjoyed today, there's a QR code on the receipt to share feedback")
• Not to pressure customers

5. Respond to Reviews

Customers are more likely to leave reviews when they see you respond to others. Check your Google Business Profile weekly and respond to:

• All negative reviews: Acknowledge, apologize if appropriate, offer to make it right
• Detailed positive reviews: Thank them specifically for what they mentioned
• Generic positive reviews: A simple thank you works

Tracking Your Review QR Code Performance

With dynamic QR codes, you can track:

• Total scans: How many people scanned the code
• Scan timing: When scans happen (useful for identifying peak times)
• Device breakdown: iOS vs Android
• Location data: If you have codes in multiple locations

Learn more about QR code analytics and what the data tells you.

Measuring ROI

Compare your metrics before and after implementing review QR codes:

Most businesses see measurable improvement within 30 days of strategic QR code placement.

Industries That Benefit Most

While any business can use Google Review QR codes, some see particularly strong results:

Restaurants & Hospitality

• Table tents reach every diner
• Pair with a digital menu QR for a complete table experience
• Post-meal is the perfect review moment

Retail & E-commerce

• Package inserts reach customers at unboxing (a high-satisfaction moment)
• Receipt codes capture in-store positive experiences

Service Businesses

• Contractors can leave codes on completed work
• Salons and spas can include on appointment cards
• Professional services can add to thank-you emails

Healthcare

• Waiting room placements for satisfied patients
• Post-appointment follow-up materials

Frequently Asked Questions

Do I need a paid service to create a Google Review QR code?

No. You can create a basic static QR code for free. However, free static codes can't be edited after creation and don't provide scan analytics. For review collection, we recommend dynamic codes (typically $5-15/month) so you can track which placements work and update the destination if needed.

Can I create a QR code for each business location?

Yes, and you should. Each location has its own Google Business Profile with its own review link. Create separate QR codes for each location so reviews go to the correct profile and you can track performance per location.

Can I track how many people scan my review QR code?

With dynamic QR codes, yes. You'll see total scans, timing, device types, and more. Static codes (most free options) don't offer tracking. For review collection campaigns, tracking is valuable—it tells you which placements drive results.

Can online businesses without physical stores use Google Review QR codes?

Absolutely. Place QR codes on product packaging, include them in shipping confirmation emails, add to thank-you cards in packages, or display on your website. Any touchpoint where customers interact with your business is an opportunity.

Is it against Google's terms to use QR codes for reviews?

No. Google encourages businesses to make it easy for customers to leave reviews. What's prohibited is incentivizing reviews (offering discounts for reviews), review gating (only allowing positive reviewers to reach Google), or fake reviews. A QR code that links to your legitimate review form is perfectly fine.

What if someone leaves a negative review anyway?

It happens. Respond professionally, acknowledge their experience, and offer to make it right. A thoughtful response to a negative review often impresses potential customers more than the negative review itself deters them. Our two-path review flow helps reduce public negative reviews by giving unhappy customers a private channel first.

Get Started

Creating a Google Review QR code takes about 2 minutes:

1. Copy your Google Business Profile review link
2. Create a Review QR code with our generator
3. Customize with your brand colors
4. Download and print
5. Place where customers will see it

The best time to start collecting more reviews was yesterday. The second best time is now.

Create your Google Review QR code →

---

Related guides:

• QR Code for Restaurant Menu — Pair menus and review codes at the table
• Static vs Dynamic QR Codes — Understand tracking and editing capabilities
• QR Code Tracking — Deep dive into analytics
• WiFi QR Code — Another QR code every business should have