Create a QR code that links to all your social media profiles, website, and content. Perfect for Instagram, TikTok, and business cards.
A link-in-bio QR code is a scannable pattern that opens a landing page with all your important links—social profiles, website, shop, content, and more. Instead of choosing one link for your Instagram bio, you give people access to everything.
Here's how to create one, where to use it, and why it works better than traditional link-in-bio tools in many situations.
What Is a Link-in-Bio QR Code?
A link-in-bio QR code leads to a mobile-optimized page listing all your important links. When someone scans it, they see your profile photo, a brief description, and buttons for each destination:
- Social media profiles (Instagram, TikTok, YouTube, Twitter, LinkedIn)
- Your website or online store
- Latest content (new video, blog post, podcast episode)
- Contact options (email, phone, booking link)
- Payment links (Venmo, PayPal, buy-me-a-coffee)
Why It Works
You're not asking people to type a URL, remember a username, or search for you. One scan = instant access to everything.
Link-in-Bio QR Code vs Linktree
You might already use Linktree, Beacons, or a similar service for your Instagram bio. How does a QR code fit in?
| Feature | Linktree (Bio Link) | Link-in-Bio QR Code |
|---|---|---|
| Works on social media | Yes | No (links aren't clickable in posts) |
| Works on physical materials | No | Yes |
| Requires typing URL | Yes | No (just scan) |
| Scan tracking | Limited | Yes (with dynamic codes) |
| Updateable | Yes | Yes (with dynamic codes) |
| Best for | Social media bios | Business cards, flyers, events |
The answer: Use both. Put your Linktree URL in your Instagram bio for online followers. Use a QR code on business cards, flyers, and packaging for in-person connections.
Where to Use Link-in-Bio QR Codes
Business Cards
Instead of cramming multiple URLs onto your card, add one QR code. Recipients scan it and see all your links—LinkedIn, portfolio, booking page, everything.
See our complete guide: QR Codes on Business Cards
Product Packaging
Help customers follow you on social media, leave reviews, or access support:
- "Scan to follow us on Instagram"
- "Scan for tutorial videos"
- "Scan to join our community"
Event Materials
Conferences, trade shows, and meetups are perfect for link-in-bio QR codes:
- On your badge or name tag
- On booth signage
- On handouts and swag
Printed Marketing
Flyers, posters, and brochures get one QR code that leads to everything:
- Social profiles
- Current promotion
- Newsletter signup
- Store locator
Dynamic = Flexible
With a dynamic QR code, you can update your link page anytime. Promoting a sale? Add a temporary button. Launching a podcast? Add the episode link. All without reprinting.
How to Create a Link-in-Bio QR Code
Option 1: Use Your Existing Linktree (Simple)
If you already have a Linktree, Beacons, or similar page:
- Copy your link-in-bio URL (e.g.,
linktr.ee/yourname) - Create a URL QR code pointing to that URL
- Choose dynamic for tracking and updateability
- Download and add to your materials
This approach uses your existing page—just adds QR code access.
Option 2: Create a Dedicated Landing Page
For a branded experience with full control:
- Use our Bio Link Generator
- Add your photo, bio, and all your links
- Customize colors to match your brand
- Download the QR code
This creates a hosted page optimized for QR scanning—fast loading, mobile-first, no extra subscriptions.
Option 3: Link to Your Own Website
If you have a personal website:
- Create a
/linkspage on your site with all your links - Generate a URL QR code pointing to that page
- You control everything—design, analytics, no third-party branding
Design Tips for Link-in-Bio Pages
Keep It Focused
Don't overwhelm visitors with 20 links. Prioritize:
- Your main call-to-action (book a call, shop, subscribe)
- Your primary social platform
- 2-3 secondary options
Use Clear Labels
"Instagram" is better than "Follow me on social media for updates." "Book a Call" is better than "Schedule some time to chat."
Put Important Links First
Most visitors won't scroll. Your most important link goes at the top.
Match Your Brand
Use your colors, logo, and style. This is a first impression for many visitors.
Tracking and Analytics
With a dynamic QR code, you can track:
- Total scans: How many people scanned your code
- Scan locations: Which events or materials drive the most traffic
- Scan times: When people are scanning (useful for campaign timing)
- Device types: iOS vs Android vs other
If your landing page (Linktree, your website, etc.) has analytics, you can also see:
- Which links get clicked most
- How long people spend on the page
- Where visitors go next
Use UTM Parameters
Add UTM parameters to your links to track which QR code location drove traffic. For example: ?utm_source=qr&utm_medium=businesscard&utm_campaign=networking
Common Questions
Frequently Asked Questions
Should I use a QR code or just print my Linktree URL?
Both work, but QR codes have advantages: no typing required (people won't mistype), instant access (no keyboard needed), and trackable (know how many people actually use it). For physical materials, QR codes typically get more engagement than printed URLs.
Can I change the links after printing the QR code?
Yes, if you use a dynamic QR code. The code points to a redirect URL you control. Update the destination anytime—the printed QR code stays the same.
What's the best size for a link-in-bio QR code?
Minimum 1 inch × 1 inch (2.5 cm) for reliable scanning. On business cards, 0.8 inches works if print quality is high. On posters or signage, scale up based on viewing distance—someone 10 feet away needs a larger code.
Do I need Linktree to use a link-in-bio QR code?
No. You can point your QR code to any page: your own website, a Business Page we host for you, or yes, a Linktree/Beacons/similar page. Use whatever works best for your needs.
Can I add my logo to the QR code?
Yes. QR codes have built-in error correction that allows a small centered logo without breaking functionality. Keep the logo under 30% of the code area and test before printing.
Create Your Link-in-Bio QR Code
Ready to connect your physical and digital presence? Here are your options:
-
Quick start: Create a URL QR code pointing to your existing Linktree or website
-
Full solution: Use our Bio Link Generator to create a hosted landing page with all your links
-
With tracking: Sign up for free to get scan analytics and the ability to update your links anytime
One QR code. All your links. No typing required.
Ready to create your QR code?
Free forever for static codes. Pro features with 14-day trial, no credit card required.
Irina
·Content LeadIrina leads content strategy at QR Code Maker, helping businesses understand how to leverage QR codes for marketing, operations, and customer engagement. Her expertise spans digital marketing, user experience, and practical implementation guides.
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