Review QR Codes
Create a QR code for Google reviews that sends happy customers to review you and routes unhappy ones to private feedback. Get more 5-star reviews automatically.
Review QR codes use smart routing to maximize your positive Google reviews while preventing negative reviews from going public. Happy customers go to Google; unhappy ones share feedback privately with you first.
What It Does
When someone scans, they're asked a simple question: "How was your experience?" Based on their response, they're routed to different destinations:
- Happy customers (4-5 stars) → Sent directly to your Google Business review page
- Unhappy customers (1-3 stars) → Shown a private feedback form that comes to you
Why This Matters
Most unhappy customers don't complain—they just leave a bad review. Review QR gives them a private channel to tell you what went wrong before they go to Google. You get a chance to fix problems and potentially turn detractors into fans.
Protect Your Rating
One negative Google review can undo the benefit of five positive ones. Review QR helps ensure that unhappy customers talk to you first, not the public.
Setting It Up
Step 1: Find your Google Place ID. Search for your business on Google Maps, click on it, and look in the URL—or use Google's Place ID Finder tool.
Step 2: Click + Create QR Code and select Review QR.
Step 3: Enter your Google Place ID and customize your business name and thank-you message.
Step 4: Design your QR code and place it where customers will see it.
You Need a Google Business Profile
This feature requires a Google Business Profile (formerly Google My Business). If you don't have one, set that up first at business.google.com.
Where to Use Review QR
Receipts and invoices: Print at the bottom with "Tell us how we did"
Table tents: Restaurants, cafes, bars—anywhere customers sit
Checkout counters: Retail stores, service desks, checkout areas
Exit doors: "Scan to share your experience" as customers leave
Email signatures: Link in post-service follow-up emails
Business cards: Hand to customers after completing a service
The Customer Experience
Positive flow:
- Customer scans QR code
- Sees "How was your experience?" with rating options
- Selects 4 or 5 stars
- Sees "Thanks! Share your experience on Google?"
- Taps to open Google Reviews with your business pre-selected
- Writes and posts their review
Negative flow:
- Customer scans QR code
- Sees "How was your experience?" with rating options
- Selects 1, 2, or 3 stars
- Sees "We're sorry. Tell us what went wrong?"
- Writes private feedback that goes to you
- Sees "Thank you for letting us know. We'll follow up."
Handling Private Feedback
When you receive negative feedback:
- Respond quickly. Same-day if possible. Speed shows you care.
- Acknowledge the issue. Don't be defensive—thank them for telling you.
- Offer to make it right. Refund, redo, discount on next visit—whatever's appropriate.
- Follow up. After resolving, check if they're satisfied now.
Many customers who receive a genuine response will revise their opinion—some even leave positive reviews after a good recovery experience.
Analytics
Track how many customers scanned, their rating distribution, conversion rate to Google reviews, and common themes in negative feedback. This data helps you spot operational issues and measure customer satisfaction over time.
Review QR vs Quick Feedback
| Feature | Review QR | Quick Feedback |
|---|---|---|
| Primary goal | Google reviews | Private feedback |
| Integration | Google Business | Standalone |
| Positive routing | To Google | Thank you page |
| Best for | Boosting public reviews | Internal surveys |
Use Review QR when you want more Google reviews. Use Quick Feedback for internal satisfaction surveys or when you don't need public reviews.
Tips
Make it easy to scan. Place QR codes at natural pause points—tables, checkout, waiting areas.
Ask at the right moment. After a completed transaction or meal, not during.
Don't be pushy. "Share your experience" is better than "Leave us a 5-star review!"
Monitor your feedback. Check daily and respond to negative feedback quickly.
Thank reviewers. A brief "Thanks for your review!" response on Google shows you care.
Common Questions
Is this ethical? Yes. You're not blocking negative reviews—customers can still go to Google directly. You're just giving unhappy customers a better channel to reach you first.
Will Google penalize me for this? No. You're encouraging genuine reviews from real customers. That's exactly what Google wants.
What if someone leaves negative feedback then posts on Google anyway? It happens. But you'll have their feedback already, so you can respond on Google with context about how you're addressing it.
Can I customize the rating threshold? The default routes 4-5 stars to Google and 1-3 to private feedback. This works well for most businesses.
Is this available on all plans? Review QR codes are available on Starter plans and above.